Your next meal will taste a lot better if you call it this...

Do organic cookies taste better than the regular ones? Yes – even if they’re not...

A recent study found that people perceived food as tastier when they were told it was organic or included organic ingredients. Most of them even said they’d pay more for the exact same thing, without even knowing it.

The same trick works with other descriptive words like farm-raised, locally-grown and all-natural. Experts call it the “health halo” effect. People tend to assume food is better for them, more pure and tastier with the fancy adjectives.