The power of perfume. It can be alluring - if you do it right...
According to Sue Phillips, creator of perfumes for Burberry, the most sophisticated way to wear fragrance is low-key and light. To avoid perfume overload, limit your application to two pulse points. Behind the knees, the wrists or behind the ears. It’s also important to know the potency of your fragrance and apply it accordingly. Here they are from the most subtle to the most intense:
• Splashes: These are the lightest and typically have 1 to 8% perfume,.
• Eau de cologne: Slightly stronger than a splash, you'll find 3 to 8% perfume.
• Eau de toilette: 5 to 15% perfume.
• Eau de parfum: A dab of this delivers between 10 and 20% perfume.
• Perfume or parfum: The strongest of the lot, this will be about 15 to 40% perfume
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