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Thursday, January 26, 2012

If you’d like something to taste sweeter or saltier, without adding sugar or salt – here's a trick...

The color of that mug, bowl or plate can actually make whatever you’re eating or drinking taste sweeter or saltier...

Research in the journal Perception found people who ate cookies or cake, made with less sugar, served on a red plate, rated them just as sweet as the sweeter version on another plate. Vanessa Harrar, Ph.D., author of the study explains, our brains associate red with sweet ripening fruit – and food or beverages surrounded by red taste richer and more luscious. The same trick works with blue plates and salt. Volunteers were convinced popcorn served in a blue bowl had more salt on there, and the popcorn in the red bowl tasted sweet to them.

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