Even if you’re not a Yemmie, you probably know one...
A Yemmie is a young, educated, millennial mother – and they’re driving the advertising industry nuts. That’s because Yemmies are their target market and they’re a much tougher sell than young women of the past. Many of today’s young women are quite particular, with high standards. These customers are often vegan, lactose-intolerant women on the go who are unpredictable and supper finicky.
According to a report featured on Ad Age, many a Yemmie are too hip for marketers to keep up with. They're not loyal to brands and their attitude is pure elitism. Whether it's quinoa one day or flaxseed the next, the average Yemmie is a health food nut– and unless you’re an organic fruit or vegetable, digital or mobile device, she might just kick you to the curb, or worse yet, not notice you at all.
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