• 60% of us are willing to wait on line for 10 minutes or more to buy a gift.
• 26% of Americans had their shopping done a month ago.
• 42% of us buy our gifts between a month and a week before Christmas.
• 4% of us do our shopping the day before Christmas.
• 3% of Americans actually put it off until Christmas day.
• 22% return unwanted gifts within 48 hours.
• 60% do their returning within a week.
As far as Christmas day is concerned, there is no rest for the weary. More than 50% of children will wake up by 7 AM. 74% of women say it will take more than 2 hours to cook the meal.
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