What’s the most influential word in the English language?

Hey you. That’s the most influential word in the English language, according to a recent Yale study. 

You need to use it to get what you want. Its power is two-fold. It suggests empathy when you need the other person to feel you’re taking their position into account. And when you are the you, it puts your needs and wants in the forefront. Some other power words include:

• Because. This cause-and-effect word satisfies a craving for reason.

• Instantly. Humans love immediate results and instantly does the trick.

• Guarantee. It’s verbal security and reassurance – and we all like that.

• Imagine. Throw that one in when you would like someone to consider the possibilities as opposed to the facts.