• What did we talk about last? People are always dropping ideas. Was it music or fitness, cooking or work? This can help steer you towards the right department.
• Can I tie in a personal experience? Use nostalgia to your advantage. The thoughtfulness behind it will make a small gift seem bigger.
• What does he or she do regularly? Think about it: Your wife brews coffee every morning. Your brother hikes every week. Your buddy has two dogs. Your list writes itself.
• What's the purpose of this gift? If you can't answer this question, keep shopping. Ultimately, gifts should reflect how well you know the person. If it’s not a close friend, keep it simple.
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