The next time you’re shopping for food - watch out for the word “no” on the package. What it really means, in a minute...

There is one simple word food manufacturers depend on to get you to buy that stuff. That word is “no”...

No preservatives, no artificial coloring, no fat - we see it everywhere. A recent study from Stanford University took a look at some labeling and found that the word “no” could be cause for concern. Advertising what a product does NOT contain naturally catches our eye and suggests it’s healthier than the competition. In reality, when the full list of ingredients was examined, products using the word “no” often had the same if not less nutritional value than it’s counterpart. 

Instead of focusing on what a product doesn’t contain, we’re better off checking what it does. A good rule of thumb is to avoid products with ingredients you can’t pronounce or don’t recognize.