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Tuesday, March 19, 2013

Could there be such a thing as healthy vodka?


Does healthy vodka sound too good to be true? It is...

A new report from the Marin Institute is bursting the bubble on weight-loss beer and protein vodka. Some booze companies are now trying to put a healthy spin on their product by sponsoring marathons and marketing trendy lines of all-natural or fitness friendly varieties. The trouble is, the alcohol industry isn’t regulated by the FDA and those claims can be misleading. Here are a few of the questionable claims targeted in the report:

* Fortified Vodka: Lotus White is infused with vitamins B3, B6, B9, and B12 and Devotion a "protein-infused ultra premium vodka."

* Antioxidant Liqueur: Fragoli is a liqueur that's loaded with antioxidant-laden berries.

* All Natural Spirits: No real change in the product but some labels now read “All Natural” including Absolut, Skyy, Stoli, and Finlandia vodka.

* Weight Loss Beers: Fewer carbs and calories are a favorite labeling trick. Futuristic bottling is also designed to look sleek and derail your diet.

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