Facebook is about to change again - and you’re not going to like it.

If you use Facebook, you’re probably still getting used to scrolling through those embedded ads in your feed. 

That’s about to get even more annoying. Rumor has it that Facebook will soon be adding video ads to the feed - no skipping allowed. These video ads will play automatically, for 15 seconds, whether you like it or not. Insiders say you’ll be treated to three auto video ads a day, totaling 45 more wasted seconds on Facebook. 

So why would they even consider this? Ca-ching! Aaron Pressman of the Daily Ticker says advertisers will be charged up to $2.5 million per day – more expensive per second than a TV ad on this year’s Super Bowl broadcast, which went for $4 million per 30 seconds.