There’s something more and more people are doing with their smartphones...
Do you shop with your smartphone? More and more consumers are doing that. A recent survey found 73% of shoppers use their device in some way to help them decide on a purchase. Some of the features mobile shoppers seem to like are:
• Store locators
• Bar code scanning apps
• Discount or coupon apps
• Browsing for price comparison
For those of us who STILL can’t decide – taking a picture of the item and sending it to a friend is often a last resort – 10% of shoppers admit to doing that.
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