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Monday, July 8, 2013

Are you a social skimmer or a live wire?


Whether or not you’re plugged in, you’ve got a tech personality which speaks volumes about who you are...

Broadcom Corp conducted some user research and has categorized our tech types: 

* Always on: This group, 8 percent of the U.S. adult population, are the most connected of the bunch. They use their tech to actively engage others. They’re pretty opinionated tend to connect with people they want to know as opposed to those they already know. 

* Live wires: 35 percent of us are highly connected and use our tech as our primary communication with friends and family. We have smartphones and tablets and are likely to be employed full-time. 

* Social skimmers: 6 percent of the U.S. adult population uses their tech mainly for social networking. They prefer to receive information, rather than give. 

* Broadcasters: 8 percent of adults use technology to selectively create new content and tell others what they are doing. They don’t really comment or care about what others are up to.

* Toe-Dippers: This group, 27 percent, owns desktop and laptop computers and don’t have a smartphone yet. They prefer in-person contact with friends and family.

* Bystanders: 15 percent of U.S. adults aren’t too connected. They have a computer and maybe a smartphone - but don’t really know how to use it. When they do, it’s usually to check on news and current events. 

* Never-Minders: This group, 2 percent of the adult population, do not use phone, text or social media to connect to others. This group is apprehensive about technology and is more likely than the other groups to say that it makes them feel more isolated. 

The research found that overall, gender and age are the main drivers of connectivity. Those that are the highly connected are more likely to be female or a Millennial, while the less connected tend to be male or a Baby Boomer or senior over the age of 65.

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