• Cereal: The ingredients are pretty much the same. If your kids like the popular kind, go ahead and buy a box – and refill it with generic.
• Basic ingredients: Experts say it’s virtually impossible to determine the difference between name brand and store items such as sugar, salt, flour and spices.
• Infant formula: The Infant Formula Act, passed in 1980, guarantees that all formulas are identical in nutrition. There may be subtle differences in taste and texture with some store brands – but they’re significantly less expensive and just as good for baby.
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