Where’s my ChapStick?
People who love ChapStick can’t seem to go without it. It’s become somewhat of a generic term referring to any lip balm in a tube – but most purists find it hard to smear anything other than the real deal on their lips. American physician, Charles Browne Fleet, came up with the first lip balm back in the 1800s. The original stick was handmade, wrapped in tin foil and sold locally. In 1910, John Morton bought the rights to ChapStick for $5. In the 1930’s, American Artist Frank Wright, Jr. came up with the simple, script ChapStick logo – one of the most iconic and recognizable logos ever designed. ChapStick has had a pretty famous run so far:
• A tube of ChapStick was used as a spy tool to conceal a hidden microphone during the Watergate break-in.
• Olympic skiier Suzanne Chaffee skyrocketed to fame after being dubbed Suzy ChapStick in one of the most successful ad campaigns of all time.
• Cherry ChapStick flew off the shelves in 2008 – thanks to Katy Perry’s “I Kissed a Girl.”
ChapStick’s Facebook page has close to 3 million fans pondering such topics as lost Chapstick, Chapstick in the washer – and whether or not to use the Chapstick you just found in your coat pocket from last year.
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