Not many people would list mauve or taupe as their favorite color.
There’s a good reason blue is the most common favorite – we associate that with clear skies and clean water. Scientists say that most people are naturally attracted to the colors of things that are good for us. Odd or muddy colors are at the bottom of the favorites list because our instincts might associate them with biological waste or rotting foods. The least favorite colors is yellow-green – it signals toxicity for most people.
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