When choosing a hotel, it’s a good idea to check the customer reviews online.
Just don’t fall for the bogus ones. Cornell University researchers developed software to detect phony reviews and found it to be 90% accurate. The software picks up language often used in deceptive reviews.
With hotel reviews, look for these clues that it could be a fake. Deceptive writers tend to use more adjectives and verbs than real writers do. They also focus more on family and activities. Legitimate reviewers are more likely to focus on the hotel itself and use a lot more punctuation.
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