The next time you have an important decision to make – dim the lights.
A recent study found that that bright light can actually let emotion and drama influence a decision. Researchers had participants make decisions and judgment calls in different lighting conditions and determined that under bright lights, emotions are felt more intensely. When we’re exposed to bright light, the brain perceives that as heat which tends to fire up the emotions.
The majority of big decisions, especially in business, are made in bright light. If you’d like to make a more rational decision, consider finding a dark spot in which to mull it over.
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