If you don't read this - you'll lose some insight...
Gaining something is good – but not losing something is even better. Noah Goldstein, author of “Yes!” says we can have a big influence on other people by pointing out what they stand to lose instead of what they might gain. That’s why the advertising phrase “Don’t miss it!” is more effective than “Take this opportunity.” The next time you want to sell an idea or some advice, emphasize what the other person stands to lose by not acting on it.
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