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Thursday, October 21, 2010

Information Overload

Is all that electronic information we’re getting now really new? Or is it mostly reruns?

Electronic media is generating a frighteningly large amount of information these days. There’s plenty of electronic space to store it, but our brains are on overload. According to Shelly Palmer of MediaBytes, we really need to start filtering or tuning out some of the overflow. It shortens our attention span and eats up tons of precious time. On top of that, so much of that daily – or even hourly information is not really new or important. More times than not, you’ve already got it, and you’re just getting bogged down by a different version or a rerun. Try to keep in mind that if you recognize the topic – it’s likely just a different version of the same information.

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