When Dr. Casasanto asked study participants to decide between two products to buy, two job applicants to hire, or two alien creatures to trust, right-handed participants regularly chose the ones on the right side of the page, while south-paws chose the ones on the left. People tend to prefer things they see or experience on the same side as their dominant hand. That’s because they’re easier to reach, perceive and interact with. You can use this phenomenon to your advantage by catering to someone’s dominant side in professional or personal situations.
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