There’s a new marketing trick retailers are using to get you to spend more...
It’s the floor. The next time you’re pushing a shopping cart – pay close attention to the surface you’re rolling over. According to Martin Lindstrom, author of “Brandwashed,” various stores, including supermarkets, are installing speed bumps—textured sections of flooring. They have discovered that shoppers pushing carts slow down and pay more attention when they roll over bumpy flooring, increasing sales of nearby products by up to 6%. Stores often place premium products and things that shoppers don’t really need on the shelves near these speed bumps.
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