What’s your favorite movie? Here's why you need to watch that again...

If you’ve got a favorite book – read it again...  

The same goes for that favorite movie, meal, song or vacation. A new study in the Journal of Consumer Research says reruns are really good for us. Not only does repeating a favorite experience tap into the good vibes we felt the first time around, we’ll see, hear or feel some stuff we missed while we were absorbing all that new information.

Just like that line you missed the first time you watched Young Frankenstein, or the strings you didn’t notice in that Beatle’s song – your brain WILL find something new to discover when it’s taking in a familiar favorite.