Are you a sucker for that classic soda bottle or vintage cereal box?
Ahhh, the good old days, when Trix were for kids and everyone wanted to be a Pepper too. Martin Lindstrom, author of “Brandwashed,” says 35% of brands are now using nostalgia in their ads or packaging to get us to buy – and it works! Marketing Psychologists know that our minds paint a rosy picture of the past. During hard times, or in a tough economy, we’re much more likely to buy products with labeling that suggests a time when we were carefree, or our parents were footing the bill.
Mountain Dew, Doritos and Pepsi are a few products currently being sold in packaging designed to look like it did a few decades ago.
If you’re not falling for that trick yet, you will someday. People over the age of 50 are particularly prone to nostalgic sales pitches – and the older we get, the more intense our longing becomes for the past.
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