Do you smuggle your own snacks into the movie theater?

Most movie theaters forbid it – but a lot of people are sneaking in their own snacks...  

You’ll probably get away with it – but according to David Callahan, editor of Cheating Culture, it’s just wrong. He says, as a guest, you should obey the rules of the establishment, just like you would at any other business that serves food. 

Cinemas make about 40% of their revenue from the sale of food and drinks. There’s no doubt the markups are sky-high – but keep in mind the theater has to share ticket sale revenue with film distributors and studios. In the old days – no snacks were allowed in most carpeted, plush theaters of that era. Once TV came into the picture – the theater industry had to pull out all the stops and snacks to keep the people in their seats.