Women who wear makeup are not only seen by others as more likeable...
...but also perceived as more attractive, competent and trustworthy. In a recent study by Harvard University researchers, 100 photos of 25 women's faces were judged without makeup and with three different applied makeup looks - "natural," "professional" and "glamorous."
The results: When viewed for 250 milliseconds, all three makeup looks increased ratings of attractiveness, competence, likability and trust compared to the ratings of the same faces without makeup.
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