Do brainstorming sessions work? Not really...

If you’re planning a brainstorming session for a few good ideas, don’t bother... 

According to Washington University psychologist R. Keith Sawyer, brainstorming groups come up with fewer ideas than the same number of people who work alone and later POOL their ideas. 

If you really want to generate some productive ideas – schedule a debate. A recent study found participants are much more invested in ideas they’re encouraged to criticize or defend.