We Americans LOVE Greek yogurt. So what do Greeks think of it?

Greek yogurt is all the rage in the United States and in Europe. But in Greece – not so much. 

As a matter of fact, most Greeks have never even heard of Greek Yogurt. In Greece, strained yogurt is called Straggisto. It was Turkish entrepreneur Hamdi Ulukaya who decided to label the yogurt from his company, Chobani, as Greek Yorgurt. In just seven years, Chobani became the best-selling yogurt brand in the United States and several competitors jumped on board the Greek trend.

Fage, an authentically Greek yogurt company actually took Chobani to court for falsely labeling its products as “Greek.” They lost the case in the U.S. but won on appeal in the British courts. In Britain, Fage can now label their product as “Authentic Greek Yogurt.” Chobani has to label its yogurt as “strained” in Britain, but it’s all still Greek in the U.S.