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Sunday, January 2, 2011

Memory Trick

If you’ve got something you REALLY need to remember – here's a trick...

The next time you need to commit something to memory – type it somewhere – in a hard to read font. Princeton University tested two groups of students – giving them each 90 seconds to memorize a list of printed details. One group’s list was typed in the difficult to read Bodoni front – the other group – an easy to read Arial font. The Bodonis recalled 14% MORE than the Arials. The added challenge of an unusual font forces us to slow down and gives our brains a chance to absorb a little more.

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