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Wednesday, March 30, 2011

Last Name First

The letter your last name starts with could have an effect on your patience....

If your last name is Adams or Bates, I’ll try to make this quick. It seems the Walshes and Williams might have a little more patience. The Journal of Consumer Research has a study that shows the first letter of your last name at birth can set you up to be a little more impulsive. Kids are conditioned to respond in school according to where they fall alphabetically. As adults – more Abrahms and Allens feel compelled to run out and buy that new gadget on the day it hits the market – while the Yates and the Zangrillos just figure they’ll wait.

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