Expensive food usually tastes better – but it’s not necessarily the food.
A recent study from Cornell University split eaters into two groups at an all-you-can-eat buffet. One group paid $4, the other paid $8. The people who paid double rated their meal as tastier, even though it was exactly the same.
The same phenomenon was observed when food prices were cut. Suddenly it didn’t taste as good. That’s because we’re conditioned to assume higher prices mean better quality and that there may be something wrong with items that have been discounted.
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