It’s true – hungry shoppers make some bad choices.
Cornell University’s Food and Brand Lab put the theory to the test and found that hungry shoppers bought more junk. If we’re hungry, our brains light up when we see photos of high-calorie food and the urge to toss them into your cart can be hard to resist.
The worst time to go shopping is before a meal. People who stopped on their way home from work, before dinner, tended to wind up with a basket full of fluff. If that’s your routine, try eating a handful of nuts or a piece of fruit to take the edge off before you enter the store. Shoppers who did this had a much more productive trip.
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