If you plan on shopping on Black Friday – don’t get blackwashed!
The retail world is gearing up for Black Friday – and some of them are busy blackwashing. Blackwashing is basically when stores promote sales as a Black Friday deal when it’s really not – it’s the same deal you’d get any other day. The difference is some of them are marking merchandise UP now – so they can slash the price come Black Friday.
According to industry experts – a lot of retailers are also starting to slap that Black Friday promotional push on stuff sooner, trying to cash in on the frenzy ahead of time. They say we’re seeing more Black Friday deals popping up BEFORE Black Friday – and just like the Christmas season seems to start earlier every year – Black Friday will soon be more like Black November.
Source: Brad Wilson, BlackFriday2010.com
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