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Saturday, March 30, 2013

How often do you wash your favorite jeans? Why that's too much...


Are you washing those jeans again?
That’s too much. According to Jeans expert Dr. Denim, we should be wearing that new pair of jeans for six months before washing them for the first time - and then three months between washings after that. Carl Chiara of Levi Strauss and Co. takes his denim washing very seriously. He waits for the six-month mark and then soaks his jeans in the bathtub using very mild soap and then lets them air dry. 

The denim rule only applies to good, durable denim. Other varieties such as stretch jeans or jeggings won’t last as long anyway and need to be washed more often, inside out.

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