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Wednesday, April 20, 2011

Spray No More!

Something in your department store has changed....

If you were dreaming of a career as a department store perfume sprayer - you're out of luck. Department stores are phasing them out and opting for experienced perfume specialists. According to fragrance marketing expert Pamela Vaile, spraying people just doesn’t convey luxury anymore. Perfume sprayers got popular in the 1950s when women first started buying perfume for themselves – and didn’t seem to mind a free shot. When today’s women were surveyed – many admitted taking an alternate route through the store just to avoid a fragrant assault.

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