If you’re trying to decide between a Blackberry and an iPhone, you'll probably pick the WRONG one...
We weigh a lot of options when choosing cell phones, cars and other stuff – and it turns out we often pick the WRONG one. When comparing similar items we look more closely at the one we’re tempted to rule out because we wouldn’t want to miss out on some great feature. The more we inspect it, the more good stuff we’re likely to find.
If you know someone with that smartphone or car you’re considering – ask them what they DON’T like about it. Chances are that won’t be on the list of great features.
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