Inside the Box

If you need to get those creative juices flowing, start by thinking INSIDE the box...

Need to generate some great ideas? Think INSIDE the box. A lot of us are told to think outside the box if we need to be creative – and that’s good – but we really need to start INSIDE the box. Thinking inside the box means taking a good look at ideas and principles that have worked for us in the past. When we start OUTSIDE the box – there’s a good chance we’ll miss some obvious ideas and strategies.

Once you’ve identified what’s INSIDE your box – take those elements outside - and try adapting them to the new challenge.