If you need a surge of creativity – find an Apple!
There is a simple logo you can look at that will actually boost your creativity and idea power. It’s the Apple logo. Researchers at Duke University put the Apple to the iTest. They asked participants to brainstorm new and unusual uses for a brick. Some were shown the Apple icon, while others were not. The Apple bunch came up with 30% more ideas than the other group. When rated by a group of independent judges, the Apple group ideas for the brick were found to be the better and more creative ones.
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