She’s one of the new “types” of women out there that advertisers are targeting. AdWeek recently identified three new feminine breeds:
• The Indie Woman is single. She’s career-driven with a healthy dose of cynicism. Her friends are a bigger influence than any man in her life – and she likes to splurge on big purchases online. She also has a weakness for designer clothes and accessories at bargain prices.
• The Mom Achiever is married or in a relationship – and has at least one child. At age 35 to 45, she’s a high-powered career woman who contributes heavily to the household income – and might even be the primary breadwinner. Her life does not revolve around laundry and cooking – but on alone time, away from work and family. You’ll probably spot her shopping for gadgets, beauty products and some anti-aging remedies.
• The Alpha Goddess is over 55. She’s divorced, widowed or single and makes about $70,000 a year. A smart investor and tech savvy, she’s one of the most powerful consumers in the country. Her shopping list might include vacation packages, a luxury car, perfume and some anti-depressants.
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