Did You See That?

We look at lots of stuff – but we don’t always see it...

Even when we’re looking – our brains don’t always register what’s really there. Dr. Daniel Simmons, author of “The Invisible Gorilla,” explains why these illusions can be dangerous. When we’re looking for something specific – we can miss the things we don’t expect. A driver watching for other cars might not see a pedestrian or motorcycle right in front of them. In one study – participants were asked to watch a video of a basketball game and keep track of how many times the ball was passed. Over half of them failed to notice the person in a gorilla suit walk right across the screen.