If you want someone to open your email, use the subject line, and use it wisely. The wrong thing in there can get you deleted.
Phrases like OPEN THIS or PLEASE PASS THIS ON are bound to make your email look like junk, even if it's not. You might also want to avoid HI, HELLO, or WHAT'S UP. Another commonly deleted subject line is anything preceded by Fwd:. If you're forwarding something for fun, consider taking that out, along with all the addresses it came from at the beginning of the email.
The best subject line will summarize your message in a few words. Staff meeting this Thursday, or Hoping to see you, gives the reader a clue. Leaving the subject line blank is okay for close friends or family, but adding a subject will make it easier for them to find if they need to re-read it later.
Source: Stever Robbins, Quick and Dirty Tips
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