Is your satisfaction REALLY guaranteed?

If a product or company says “Satisfaction Guaranteed,” is it? 

Not really. In some cases you may get a full refund – but often it means you’ll get an exchange and your satisfaction won’t be guaranteed the second time out. Consumer Reports helps us decode some other pet marketing ploys:

• Going out of business. Really? They may just close, change their name and reopen. And going-out-of-business prices are NOT always lower.

• Free! It’s a powerful word but chances are there’s a catch, like a required purchase or higher fees and shipping.