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Monday, November 18, 2013

Black Friday shoppers: Start your engines.


If you’ll be participating in the Black Friday madness, you might want to start training for it now. 

Consumer Reports has some strategies to help you hit the ground running next week:

1. Be prepared. Study ads before Black Friday. Websites such as bfads.net, blackfriday.info, theblackfriday.com, and gottadeal.com are already up and running. Some of them let you filter your searches by product categories, such as TVs.

2. Shop online first. Before you brave the crowds at the stores, check to see if the retailer is offering the same—or even better—deals on its website. There may also be some online exclusives you couldn't get even by walking into one of their retail locations.

3. Sign up for e-mail alerts. Shoppers can learn if the products they want are stocked and available, or if an item is eligible for a "buy online, pick up at store" option that can save shipping charges.

4. Use social media. Visit the Facebook pages and Twitter feeds of your favorite retailers and see if they're offering any incentives when you "like" their page or follow them. 

5. Get the apps. Make sure your smart phone is charged and loaded with a few key comparison-shopping apps such as ShopSavvy, ShopKick, and RedLaser that will let you see special deals and compare prices while you're in the store.

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