Markup Madness

Everything we buy is marked up - but some stuff is marked WAY up...

Some restaurants or baristas charge $3 for a cup of coffee that would cost about .25 cents to make at home. That’s a 300% markup! And that’s nothing compared to some other everyday items:

• Bottled water is usually sold at a 4,000% markup.

• Brand name drugs – anywhere from 200 to 3,000%.

• Movie theater popcorn: 1,275%

Wine at a restaurant is only marked up 300% compared to that hotel minibar which yields a 400% profit. The average greeting card is practically a steal – you only pay about 200% more for that.