Do you know anyone on Facebook or Twitter who is guilty of oversharing?
About 80% of all posts on social media are about the poster. Researchers at Harvard University decided to see why people feel the urge to share that pastrami sandwich they just ate – or what they’re doing or thinking around the clock. They hooked the social networkers up to some sensors and discovered the pleasure centers of the brain LIT up when the participants posted about themselves. The bottom line was they liked self-disclosure – a lot. The happy brain activity was right up there with other pleasure triggers like food, money and sex.
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