Women tempted to splurge on something delicious or sexy may want to check the calendar...
New research suggests there’s a cycle to some feminine purchasing urges. Gad Saad is a researcher in Evolutionary Behavioural Sciences and Darwinian Consumption. He decided to study 59 women in their child-bearing years and their shopping cycles. Here are the findings:
During their most fertile time of the month, the women spent more money on clothes, spent more time on their appearance and ate less overall.
During their non-fertile phase, the women spent more money on food, felt hungrier and were likely to crave high-calorie treats.
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