Facebook users are on the rise - but personal use may be waning...
A recent study from Cornell University found that the trend of quitting or cutting back on Facebook continues to grow. ⅓ of users now admit taking a break and one in ten say they’ve completely quit. User numbers continue to rise because deactivated accounts still count.
The study also found that quitting is contagious. Of those taking a break, more than half reported that a friend or significant other had gone cold turkey first. Common reasons cited for leaving included addiction, problems with productivity and fatigue of shallow social interaction. Others reported deactivating their account due to concerns about privacy, especially where a boss or former romantic partner was concerned.
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