If you'd love to get some attention, raise awareness for a cause, or even make some money - a viral video could be the way to go...
Kevin Nalty, author of "Beyond Viral," says anyone can do it. Here are his tips:
* Don’t imitate videos that already are popular—copycat content tends to be ignored. A better strategy is to find a niche you haven't seen much of.
* Music and dance-related videos often are popular, but take care—you must have written and performed the music yourself or have permission to use the music from whoever did. Even music parodies sometimes can be contested by rightful owners.
* Videos featuring babies or animals doing cute or funny things can attract lots of views. When they're spontaneous, they're automatically original.
* Videos featuring surprising “how did they do that?” moments do well. Viewers tend to rewind and rewatch these trying to figure out how the trick was done, which boosts the video’s YouTube ranking.
* Shoot multiple takes, then edit together the best moments from each.
* Keep videos to 90 seconds or less when possible, and include something to grab the viewer’s attention within the first 10 seconds.
* Use the tags wisely. It's how your video will be found. Include the word "video" in your tags.
* Post videos to YouTube as often as you can—posting regularly increases the odds that you will develop a loyal following.
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