Tablets and readers may be convenient but they’re no match for the real paper deal, according to most readers.
About 70% of American readers say they prefer paper and their reasons vary:
• 65% say they like the feeling. Not just the touch, but the emotional attachment they feel to their paper book.
• 61% prefer paper for learning. It’s a lot easier to dog-ear and mark up a real book.
• 58% like to share. Lending, borrowing or recycling just makes sense on paper.
• 53% like the looks of their book. It’s a lot more fun to display.
• 44% are collectors and another 44% like giving books as gifts.
• 11% like to smell their book.
• 9% like to pose in paper. They just look smarter.
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