We don’t do it on purpose – but when we are processing names and data, our brains prefer information that is easier to comprehend. With fluent names, there is less of a risk of embarrassing ourselves or insulting anyone.
If your name is unusual or difficult to pronounce, you could actually put yourself at an advantage by choosing a nickname. Participants in the study who had a nickname listed on their resume or contact information actually stood out more and were easier to recognize.
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