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Friday, September 10, 2010

Hunger For Risk

If you've got an important decision to make, have a snack first!

If you've got a big decision to make, have a snack first. Chances are, you'll make the better choice. That's because people who are hungry are more likely to take risks, especially where money is concerned. In a recent study, people who's appetites were satisfied, were much more careful, and adverse to risk, making the safer financial choice with less of a return. When they were hungry, most of them opted for the bigger risk with a bigger payout.

The authors of the study explain that the state of hunger actually increases our appetite for all sorts of things, including taking chances.

Source: Raymond J. Dolan, Institute of Neurology, University College London

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